There are a lot of good (and expensive) review vendors out there, but you probably already have the tools you need to increase your review volume… »
define: Social Listening The act of listening to the chatter in social media about your brand, industry and competition.
The latest question for online businesses seems to be to what degree do they step into social media and commerce. Regardless of what the outbound marketing strategy is, you should be using social media to hear what you’re customers are saying, because they’re most definitely talking about your brand. (more)
At the OMS one-day conference I heard a very dangerous question: So my boss keeps asking me where the ROI is with these social media outlets, am I right to keep telling him to ignore the revenue? (more)
Whether you use a paid search vendor to execute your pay-per-click programs or you manage the channel internally, there’s a good probability your cost per acqusition model is probably off – especially if you’re in a subscription or continuity business. (more)
Avid, the makers of the high-end video editing software, were once the unparalleled name in digital audio and video editing. They had market share, profitability and could acquire most upstarts to prevent infiltration. So how come a company that had all the resources and capability required, didn’t extend they’re own brand and deliver us YouTube before YouTube? (more)
Virtually every catalog is looking to decrease costs and moving to a slim jim format is one such method. The USPS however is doing what it does best and upsetting one of the few reliable customer segments it still has. (more)
I’m always wary of tracking phantom demand because it leads to artificially inflated “$21 Billion” figures, but the survey results from Javelin suggest it’s time to consider implementing zero-liability protection into your shopping policy. (more)