I’m always wary of tracking phantom demand because it leads to artificially inflated “$21 Billion” figures, but the survey results from Javelin suggest it’s time to consider implementing zero-liability protection into your shopping policy.

Horrific insight found at MultiChannel Merchant: http://multichannelmerchant.com/ecommerce/news/0324-online-sales-survey/

This entry was posted on Sunday, May 3rd, 2009 at 1:09 pm and is filed under Daily Deuce. You can follow any responses to this entry through the RSS 2.0 feed.