There are a lot of good (and expensive) review vendors out there, but you probably already have the tools you need to increase your review volume… »
Tag Archive
AdWords
Analytics
Bazaarvoice
Brand Evolution
Brand Extension
Catalog
Circulation
Cost Per Acquisition
Customer Service
Post-purchase Email
PowerReviews
Reviews
ROI
Social Listening
Social Media
User-Generated Content
You are What You Measure
At the OMS one-day conference I heard a very dangerous question: So my boss keeps asking me where the ROI is with these social media outlets, am I right to keep telling him to ignore the revenue?
So my boss keeps asking me where the ROI is with these social media outlets, am I right to… »
Why your CPA-model for Google is probably wrong
Whether you use a paid search vendor to execute your pay-per-click programs or you manage the channel internally, there’s a good probability your cost per acqusition model is probably off – especially if you’re in a subscription or continuity… »